Our results in Ontario were disappointing …. and honestly, I’m not all that hopeful about the upcoming federal election, either.
I like Thomas Mulcair, and I continue to support the NDP, as it is still, I believe, the only party that begins from the POV that all people are worthy of respect; the only party that puts people before things, and the only party that shares my values.
there are a whole lot of things that we need to do better.
Our messaging, on the whole, sucks.
We are supposed to be the party that cares
….and yet, until I unsubscribed from the NDP email list, the ONLY emails I received from them were fundraising emails. Nothing about issues, nothing about what the NDP wants to do about any of those issues, nothing about policy, nothing asking for my suggestions, ideas, issues, concerns…. just demands for money. That sends a message. It says we value your money, not you. And that is a problem. A big problem.
….and yet, when I email the NDP MPs or MPPs about issues I care about, in many cases I don’t even get an automatic we got your message, we’ll get back to you response, never mind an actual response. One time, I actually did get an actual “we’ll get back to you” response – that was 17 months ago and I’m still waiting. Well, not really – I’d be beyond shocked to actually get one now. By not bothering to respond to people’s queries/comments/whatever… we’re giving a pretty clear message – and it is not a good one.
….and yet, when people comment on our leaders’ social media profiles, on article, posts, tweets, whatever…. all too many times, no one responds. That’s messaging – that is clearly saying we want you to listen to us, but we aren’t listening to you. Is that the message the NDP is trying to send? There are exceptions, of course – Charlie Angus, for one, actually engages regularly with his connections … but the fact that he stands out as an exception is a problem. A big problem.
We can claim resource issues all we want, and I acknowledge that we do have less financial resources than the other parties – but guess what? That doesn’t change the message.
And besides that, if we really want to form the government, we need to show that we can do more with less. We could be doing that now, by using our many talented volunteers more effectively to make sure that people are getting responses when they contact us, for example. But we’re not, and that is a problem.
We have issues with other messaging as well. The cons are very good at getting out their key message – that they are good for our economy. They don’t worry about truth, and there is no validity to the claim – but they get it out there and suckers uh… Canadians believe it. What is OUR key message?
Well, come on….. what IS it?
That’s what I thought.
The others are bad for Canadians is not an effective message to rest on, no matter how true it is.
My suggestion would be putting people first is good business …. but as I’ve already noted, no one at the NDP actually seems much inclined to listen to me, so… yeah…. need to do better. And we need to get there in a hurry, or the federal campaign is likely to be every bit as distressing as Ontario’s was.
And that just makes me sad.